One of the most pressing challenges faced by marketing and compliance teams is ensuring that all marketing and advertising content aligns with federal, state, and company regulations. Most existing processes results in:
Lengthy approval cycles (several weeks)
Significant opportunity costs due to upfront planning
Resource-intensive efforts due to multiple approval rounds
Significant, recurring, training efforts.
Teams invest weeks navigating multiple rounds of reviews, often sacrificing performance (measured as more clicks, conversions, or revenue) and brand voice in the process. Perceived inconsistent feedback and repeated mistakes are some of the challenges the marketing and compliance teams face respectively.
This is why Persado developed its Marketing Compliance solution.
Persado’s Compliance Capabilities
Persado’s platform serves as a 24/7 compliance companion, leveraging a committee of AI agents to analyze content instantly for compliance, performance, and brand voice. Unlike solutions that focus solely on one aspect, Persado’s AI considers all three, proactively flagging potential risks based on relevant regulations and suggesting necessary disclosures. The solution also facilitates a collaborative workflow by providing clear recommendations, insight into market precedent, and options for alternative content.
Persado has a unique technological advantage that consists of:
The world’s most accurate performance prediction models, fueled by more than 1 million in market A/B tests
A database of high-risk expressions/phrases and compliance feedback based on 10 years of compliance reviews and comments across 120,000 unique communications
Domain specific models that generate on-brand remediation alternatives across channels and products
The results are transformative: an 80% reduction in campaign cycle times, 90% faster review processes, and nearly zero legal rejections. By creating omnichannel collaboration across brand, legal, copywriting, and performance teams, Persado’s solution ensures marketing content is not only compliant but also high-performing and aligned with the brand’s voice—allowing teams to deliver impactful campaigns with speed and confidence.
Persado integrates compliance analysis, performance insights, brand voice adherence, as well as collaboration capabilities into one unified platform to reduce the level of effort and time to market for Marketing and Compliance teams.
How Does it Work?
Persado’s compliance tool is a form of Agentic AI that anticipates the conversation between growth and risk stewards of the company. Agentic AI acts autonomously to achieve specific goals with less need for human guidance. Persado has used this to create a dedicated 24/7 AI agent for each regulation, that will work together to provide expert guidance tailored to your specific compliance needs.
These AI agents:
Continuously learn evolving regulations, consent orders, and public comments
Adapt to your company’s legal and brand guidelines for aligned decision-making
Refine analysis with every interaction, ensuring smarter, more precise insights over time.
See above for standard regulations that our AI agents already consider when reviewing content.
Here’s a step-by-step overview of a typical workflow:
You upload your creative into the Compliance Portal.
Persado's Agentic AI solution provides you with an analysis of:
Issues
Options for remediation and/or evidence of this issue being accepted in the past
You decide if you want to remediate any issues with provided suggestions, or leave as is.
You send the Persado-Reviewed Content to Compliance with a higher likelihood of approval!
Use Cases
Our compliance tool is ideal for full emails (messages that include a Subject Line, Email Body, and disclosures) that market credit cards or personal loans, but operates in other channels like Web as well. These communications can be for either new business or cross-sell and should be consumer facing. (ComplianceAI is not ideal for B2B communications.)
Who is it for?
There are 2 primary users for Persado’s compliance tool::
Marketers: Marketing teams use Persado’s compliance tool to vet their content before sending it to their legal officers to make sure it is compliant, on-brand, and predicted to perform well. They leverage language alternatives that our AI suggests to remedy misleading or overpromising language while maintaining content integrity. This means they get content closer to approval before even submitting - and by reducing rounds of revisions, they increase time-to-market with preserving performance.
Compliance Officers: Compliance officers then review content from marketing in Portal, where they leave comments and approve prior to deployment. Compliance teams end up making fewer repeated feedback notes and revisions as most issues have already been caught and mitigated, giving them time back for other activities.
How do I Get Started?
To make sure our model analyzes content against your specific needs, there’s a few things you’ll need to provide to get started. Learn more here.