When you’re getting started, your Persado Account Team will make sure that your Marketing Compliance Portal account is configured to your user needs, legal and compliance needs, and your brand voice. This article will outline what you need to provide so we can begin account setup.
1. User List
To set up Portal, we’ll first need names of everyone from your company who plans on using Persado, including:
Full name
Email Address
Permission Level:
Compliance Marketer: Individuals uploading content for compliance analysis and updating based on feedback (e.g., Marketing Managers)
Compliance Officer: Individuals reviewing the content, leaving comments, and approving (e.g., Legal)
View only: For teammates you need to keep in the loop.
Once you have provided this information to your Persado Onboarding Manager, Persado will use this to configure users for when we get started. If using SSO is a requirement, be sure to tell the Persado team so we can proceed with the appropriate set up!
2. Legal & Compliance Guidelines
Provide any relevant guidelines your team follows for compliance and legal approvals. This could include:
Any brand-specific compliance guidelines: Any documents your team already refers to to ensure compliance.
Sample content: Examples from the channels you intend to analyze with Persado. This should be both:
Samples of past marketing content that was approved and deployed ✅
Samples of past marketing content that necessitated a dialogue with your compliance team, and examples of the compliance team’s comments (if available) ⚠️
If you’re not sure if something is worth sharing, send it along anyways and our Content Intelligence team will assess if it would be useful.
Built-in Regulations
Our AI automatically checks for the following at a minimum. If you have restrictions for your brand in addition to these, provide them to the team so we can customize your instance of Persado Portal:
FTC Act (Section 5): Federal Trade Commission Section 5 prohibits ‘‘unfair or deceptive acts or practices in or affecting commerce.’’ The prohibition applies to all persons engaged in commerce, including banks.
UDAAP/UDAP: Unfair Deceptive and Abusive Practices says that financial service institutions cannot coerce or deceive consumers into making unwanted purchases and are prohibited from making misleading statements about products and services to consumers.
ECOA (Regulation B): Equal Credit Opportunity Act Regulation B protects applicants from discrimination in any aspect of a credit transaction.
TILA (Regulation Z): Truth in Lending Act Regulation Z protects people when they use consumer credit. Consumer credit includes: Mortgage loans, Home equity lines of credit, Reverse mortgages, Open-end credit, Certain student loans, Installment loans. Annual percentage rates, Credit card disclosures, Periodic statements, Mortgage loan disclosures, Mortgage loan servicing requirements, and Mortgage loan appraisal requirements.
TISA (Regulation DD): The Truth in Savings Act Regulation DD helps consumers make more informed decisions about their deposit accounts by requiring institutions to provide uniform disclosures. It requires disclosures about Annual percentage yield (APY), Interest rates, Minimum-balance requirements, Account-opening disclosures, and Fee schedules.
FCRA (Regulation V): Fair Credit Reporting Act Regulation V protects the privacy of consumer information and ensures the accuracy of credit reports. Regulation V gives consumers the right to initiate a formal dispute if they feel that their credit information has been inaccurately entered or improperly handled by a financial institution.
CAN-SPAM: The Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.
CARD Act (Amendment to TILA): The Credit Card Accountability and Disclosure Act of 2009 (CARD Act) establishes various protections for cardholders, especially around how and when card issuers can charge interest and fees.
Regulation E: Regulation E protects consumers when they use electronic fund and remittance transfers.
GLBA: The Gramm-Leach-Bliley Act requires financial institutions—companies that offer consumers financial products or services like loans, financial or investment advice, or insurance—to explain their information-sharing practices to their customers and to safeguard sensitive data.
TCPA: The Telephone Consumer Protection Act (TCPA) of 1991 is a law that protects consumers from unwanted phone calls, text messages, and faxes. The TCPA regulates telemarketing communications.
FHA: The FHA insures mortgages made by approved lenders, which protects the lenders from losses if a borrower defaults. This allows lenders to offer more mortgages to homebuyers.
HMDA: The HMDA requires many financial institutions to maintain, report, and publicly disclose loan-level information about mortgages.
CCPA/CPRA: The California Consumer Privacy Act/California Privacy Rights Act (CCPA/CPRA) enhances consumer privacy rights by giving CA residents control over their personal data and expanding business obligations regarding data collection and sharing.
MAP Rule/Regulation N: Mortgage Acts and Practices (MAP) protects consumers from deceptive mortgage advertising by prohibiting misleading claims in mortgage-related ads.
HOEPA (amendment to TILA): The Home Ownership and Equity Protection Act (HOEPA) prevents predatory lending practices by imposing restrictions on high-cost home loans and requiring additional disclosures.
3. Disclosure Library
Our compliance tool assesses your content against any existing disclosures. Make sure to provide access to your disclosure/disclaimer library or share any standardized legal statements you use for communications, products, or services.
Marketing disclosures are KEY in complying with legal and ethical standards. Failure to follow standards for marketing disclosures can result in fines, lawsuits, or reputational damage that compromise the trust of the consumer.
4. Brand Guidelines
We’ll also need information to make sure our AI can properly digest your brand voice and provide relevant alternative options:
Brand voice documentation: Any brand voice documentation, style guides, or formatting rules your team already refers to for writing best practices. Recommendations are particularly helpful (e.g., “We use all caps for CTAs” or “Our tone is conversational, without sounding overly casual.”).
What you CAN’T say: Any marketing or legal words and/or phrases that are not allowed in your marketing communications. Restrictions are super helpful
Once we’ve received the above materials, we’ll walk you through how to submit your first project for analysis.
5. Channels
Last but not least, please let us know which of the following channels you'd like to generate content in—and if there are any other channels you’d like to focus on for Compliance:
Email Subject Line
Full Email
Web Page
Web Banner
SMS
Facebook.