Dynamic Web is Persado’s solution for websites that handles the heavy lifting of campaign setup, management of fresh content, and deployment. With a simple one-time implementation, Persado connects your webpages to a Dynamic Persado Content Library and begins continuously testing, learning, and optimizing your customer experiences.

Static web content quickly goes stale and requires ongoing developer resources to refresh. Dynamic Web solves this problem by dynamically serving the best-performing content over time, automatically updating based on live performance data, and eliminating the manual work typically required to keep sites fresh and high-performing.

Optimizing website content is often slow, manual, and resource-heavy. Traditional A/B testing can provide insights, but it requires repeated setup and quickly loses impact as content fatigues. Dynamic Web changes this. Once connected, all approved variations are instantly available for delivery. Persado’s AI reallocates traffic toward the strongest performers, adapts as visitor behavior shifts, and recommends new placements where optimization opportunities exist. This means your most valuable pages remain fresh and high-performing without ongoing developer support.

Dynamic Web enables digital and marketing teams to keep critical site placements fresh, relevant, and high-performing over time—something that static testing or manual optimization can’t deliver.

Dynamic Web is most valuable on pages that directly influence customer actions and where you typically see more evergreen content. Below are common placements where clients see measurable impact leveraging Dynamic Web:

In these areas, Dynamic Web ensures messaging, visuals, and CTAs are continuously optimized to reflect what resonates most with your visitors.

Dynamic Web enables you to enhance both existing elements on your site and, where valuable, introduce new placements to maximize performance. Below are common strategies Persado may recommend be a part of a Dynamic Web setup:

Persado’s team works with you to align on your goals, success metrics, and the moments in the customer journey that matter most. From there, we recommend the most impactful placements and content elements to include in your Dynamic Web setup.

This collaborative approach ensures the implementation is tailored to your business priorities and designed to deliver measurable results from the start.

Dynamic Web is activated through a lightweight script placed on your website, creating a simple, one-time connection between your website and the Persado Dynamic Content Library. Once live, approved variations can be delivered and measured in real time. The setup also allows you to incorporate your own first-party data to enrich decisioning and personalization. From that point forward, Persado manages optimization without additional developer effort.

Each page load becomes a decision point. Persado’s AI evaluates real-time performance data, along with any rules or first-party data you choose to provide, and serves the variation most likely to drive action for that visitor.

Dynamic Web campaigns begin with a Learning Period, where all variations are shown evenly to collect performance data. This phase continues until each variation has been seen by a meaningful portion of visitors.

Once enough responses are gathered, the campaign transitions into the Optimization Period. During this phase, more traffic is directed to the strongest-performing variations, while a smaller portion continues to explore all options. This ensures that learning never fully stops and that the system can adapt if audience behavior shifts.

Every Dynamic Web campaign includes a control group that continues to receive your current static experience exactly as it appears today, providing a clean baseline for measurement. The rest of your audience is served Persado-optimized experiences, giving you a clear view of the incremental value delivered by Dynamic Web and the true impact of dynamic optimization compared to your existing static experience.

Optimization doesn’t stop at launch. Persado continuously monitors results and identifies when content begins to fatigue—when repeated exposure reduces effectiveness.

When this happens, the platform provides prescriptive recommendations for fresh copy, visuals, or even new placements. You simply review and approve, and Persado deploys the updates automatically. This ensures your site never goes stale. Instead, it evolves continuously, guided by real-time performance signals and Persado’s Motivation Knowledge Base.

This also enables you to more easily update content, from simple updates to rates, dates and other text, to more seasonal or creative refreshes, directly through Persado instead of having to leverage valuable developer resources.

Persado provides transparent reporting so you can clearly measure the impact of Dynamic Web. Once enough performance data is collected, you’ll see how the control group compares to the Dynamic Web group, along with the performance of each variation within the optimized experience. Results are available in daily and weekly views so you can track progress over time, and reports can be exported for your own internal analysis and sharing.

Once a Dynamic Web campaign is live, the platform continuously evaluates performance in real time and prioritizes the variations that deliver the strongest results. Impact is measured by comparing optimized experiences against the control group, with a focus on two primary metrics:

Dynamic Web delivers measurable impact by combining AI-driven optimization with always-on testing and transparent reporting. Clients gain both immediate engagement improvements and long-term business value, with a scalable approach that grows across placements and markets. Dynamic Web delivers: