By popular demand, you can now generate multiple touchpoints (e.g., two CTAs) within a single creative. This enhancement unlocks new use cases for channels such as Paid Media and Direct Mail, where multiple touchpoints of the same type are typically required, and it also supports long-form content like web pages with multiple headlines, subheadlines, and CTAs.

Generating multiple touchpoints is currently available when improving existing copy. Click ‘New Content,’ ‘Create Content Yourself,’ and select which channel you’d like to improve content for as usual.

Enter your copy as usual. All character limit settings and brand guidelines for each touchpoint are automatically applied. You can remove any touchpoint you don’t need by clicking the “minus” (—) icon. Or, if you leave the field blank, no content will be generated.

Next, to add touchpoints, click the ‘plus’ (+) icon. All touchpoints available for that channel will be selectable, and you can add, reorder, or delete them as needed to structure your Variants. Repeat this process for as many touchpoints as you need.

Lastly, enter any additional refinement as you normally would. You can learn more about best practices for entering keyphrases here. Then click ‘Generate.’

On the next page, touchpoints are now automatically numbered (e.g., CTA, CTA 1) based on the order in which they appear in the prompt. That’s it! Review and edit your Variants as usual before selecting what to deploy into market.

Finally, touchpoints can also be edited directly from the side panel. Users can add, remove, or reorder touchpoints by selecting ‘Edit Input Elements’ from the left-hand side panel.