We have several major upgrades to our risk assessment engine designed to provide more intuitive, actionable, and auditable insights for your creative content. The key things you need to know about this update are:
We’ve improved the quality and speed of our risk analysis
We’ve simplified risk categorization into a low/medium/high scale
We’ve removed risk themes to focus more on the regulations themselves
Alternatives are even more intuitive to use, with both performance and compliance scores and updated iconography.
Read on for more details!
Technical Improvements
First thing’s first: We’ve made a few simple, but significant changes, to improve your experience.
Improved Analysis Quality: What does this mean for you? Fewer false positives and a more accurate priority on each observation. Persado is always fine-tuning and improving our compliance AI analysis for accuracy and consistency, and the latest changes reflect these efforts.
Note: Existing projects will maintain their original scores. If you choose to re-analyze an old project, a migration banner will guide you through updating it to the v2.0 model and guidelines.
Faster Re-analysis: System performance has been optimized to reduce re-analysis times to 30–60 seconds.
Refined Re-analysis Logic: The system now intelligently ignores “Resolved” boxes during re-analysis unless they have been manually edited.
Professional Downloadable Reports: Our new "one-click" report generator creates a decision-ready PDF/A4 summary of your creative’s state, including an executive summary, document overview, and details for all compliance observations. Click the download icon in the top-right corner to view and share with your teammates if you use another system for collaboration.
Simplified UI Experience and Risk Categorization
You’ll notice two main differences in your Compliance summary:
Compliance risk levels are now simplified into a low/medium/high qualitative scale (no more “priority” and “secondary” observations), and
Risk themes have been removed in favor of direct references to violated regulations.
Read more below!
High, Medium, and Low Compliance Risk Levels
We’ve replaced complex numeric scoring with a simpler qualitative risk scale to help you prioritize your review process at a glance:
High (Red): Critical issues requiring immediate attention.
Medium (Orange): Notable risks that should be reviewed.
Low (Green): Minor issues or well-aligned content.
How is risk level determined?
The three levels above are based on 2 primary factors:
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The overall creative risk is now automatically bound to the highest detected issue, ensuring that critical risks are never buried. You can view a summary of the compliance risk at any time by hovering over the risk scale.
Keep in mind that any user will be able to mark a manual observation a low, medium, or high risk by clicking the three dots in the upper righthand corner of a comment. This new scale also considers the priority of any manual observations created by users through comments. This means, for example, that if the manual observation is high, and all the other system observations are medium and low, the project’s overall compliance risk will be marked as high because we are always considering the highest severity among manual and system observations.
Regulation-Centric Framing
To add more precision to each analysis, we’ve removed "risk themes" in favor of direct references to violated regulations. Each observation now explicitly names the specific regulation violated and provides a detailed explanation, as shown below.
Enhanced Alternatives
We’ve improved our alternatives to provide more data for your decision making and to make them easier to visually navigate. Each alternative now includes:
A benefits summary stating how it resolves the risk
Projected impact on both compliance and performance scores if you were to select the alternative
New visual indicators to help you distinguish between Compliance and Performance observations:
Compliance Observations: Indicated with a hammer/gavel icon. These will also be colored red, orange, or green according to their risk level to align with the new qualitative scale.
Performance Observations: Indicated with a graph arrow icon.
All resolved issues will turn grey with a checkmark, clearly separating them from active risks.
Keep in mind that green is no longer equal to resolved. In the example above, the resolved risk is indicated in grey with a checkmark. The risk in green should be interpreted as a low risk.
Additionally, there are a few enhanced actions that occur around alternatives:
Selecting a compliance alternative now automatically marks the original issue as a "non-issue" and recalculates your scores in real-time. No reanalysis needed!
Observations on required disclosures now allow you to indicate when you will apply suggested solutions elsewhere, whether on your website, one click away, etc. ("I will add this"). This allows the suggested disclosure text to be fed into the back end so it’s considered as a part of the analysis, meaning you can close related risks that will be resolved offline.