Initiating a Persado Create request happens in three simple steps: requesting new content, selecting your desired channel(s), and uploading your brief.
1. Start a New Brief
Log into Persado Portal and click ‘New Content’ in the upper righthand corner. Here, select ‘Create Content from Brief’ and click ‘Next.’
2. Select Channels
Choose the channels you need marketing assets for. With Persado Create, we can generate content for multiple channels for one creative brief.
Click ‘Done’ when you’re ready to provide more details about your brief.
3. Upload Your Brief
Next, upload your creative brief in any format (PDF, Word, PPT, etc.) by clicking the ‘Content Brief’ chip. Or, simply type in your campaign details into the open text box.
When uploading a brief, you’ll have the option to provide any additional context you’d like Persado to know about your campaign. Then, click ‘Done.’
Click the blue arrow to submit. Our AI will process your input and generate a structured brief with all required fields. Your project will also be intelligently renamed based on your submission.
3a. Provide Additional Assets or Templates (Optional)
If available, add any supporting creative assets you’d like Persado to work with (campaign materials, templates, etc.)
The more information you provide, the better! Persado extracts information like objectives, audience, offer, constraints, and CTAs from your submission.
4. Review and Complete Briefs Fields
Next, ensure all fields are filled in correctly. You can manually edit any field by simply typing and making changes.
To make revisions easier, you can use AI to improve or rewrite content directly within each field. This is especially useful for empty or incomplete fields. Click ‘Improve with AI’ or ‘Write with AI’ and enter your information to iterate on copy.
When you’ve input your information, click the blue arrow to see a new option, and click ‘Use’ for the updated text to be applied.
Any required fields that haven’t been populated will be flagged with a red exclamation mark. All required fields need to be filled in to move forward, so if you’re stuck, type in an idea and then use the ‘Write with AI’ feature to improve the inputs.
What fields are required?
We only need the 5 required fields below to get started: campaign goal, deliverables, audience, key message or offer, and call to action.
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5. Submit the Brief
When you’re done, click ‘Submit Brief.’ This officially triggers Persado to begin content and design work on your desired deliverables!
You can review your submitted brief any time on the ‘Details’ page in Portal.