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Optimize Enterprise Product Update: Analyze for Predictive Content

Introducing a new lever for Predictive Content that provides insight into Compliance Risk.

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Written by Amy Blakemore

You’re probably already familiar with Performance Prediction and Brand Alignment scores that provide insight into how your content is predicted to perform and how well it aligns with your brand voice. We’re introducing a new lever for Predictive Content that provides insight into Compliance Risk so you can identify risks earlier on in your content review process—and reduce back and forth with your legal and compliance teams when it comes to final approvals.

Compliance Risk will appear alongside your usual scoring levers on the Variants page. Let’s review the new features at your fingertips.

Email your Persado representative if you’d like Compliance Risk turned on for your account.

Leveraging Compliance Risk Levels

1. View Compliance Risk while Reviewing Variants

The Persado experts produce your Predictive Content as usual, and you’re notified when Variants are available in Portal for your review.

On the Variants review page, you can now view a qualitative risk scale to help you prioritize your review process at a glance:

  • High (Red): Critical issues requiring immediate attention.

  • Medium (Orange): Notable risks that should be reviewed.

  • Low (Green): Minor issues or well-aligned content.

How is risk level determined?

Persado's compliance product is powered by a sophisticated workflow leveraging an arsenal of AI models.

  • Persado quantifies risk at three levels: low, medium, and high.

    • The severity level is determined by the type of regulation breach, and the risk to consumers and the penalties around such a violation.

    • Standard marketing puffery presents low risks, where more severe violations that are increasingly misleading or deceptive present medium or high risks.

  • Examples:

    • Low Risk: Non-evidence-based statements designed to make the product or service appear more attractive or valuable than it actually is (“Industry-leading”).

    • Medium Risk: Terms or phrases that imply that the outcome of using a product is definite when this is not always the case for all consumers (“Lifetime fixed rates”).

    • High Risk: Phrases that promise or imply that the product can directly improve or repair a consumer’s credit or contain misleading statements about creditworthiness (“Credit repair made easy”). Other high risk themes include when something is guaranteed, when protected groups are excluded, or, conversely, when it deceptively appears that the benefit applies to everyone without adequately qualifying conditions.

2. Understand Risk Explanations and Take Action

Click into the Compliance Risk indicator for an explanation of the risk. This will provide insight into the types of revisions you may want to make, including if additional disclosures should be provided. We recommend sharing this information with your legal experts for consideration as a part of their review, or making initial edits or revision requests as usual to address the concern.

In a future release, we’ll be rolling out the ability for you to assess the impact AI Alternatives have on Compliance Risk. Stay tuned!

3. Supply Disclosures as Needed

Oftentimes, Compliance Risks pertain to missing disclosures, as shown in the example above. Click the ‘Compliance details’ hammer icon to explore ways to remedy this.

In this section, you can confirm that the product type identified is correct, and manually edit as needed by typing in the relevant product. You can also note if an audience is pre-screened (US Only), which may affect the risks the system flags.

Note: If your Compliance Risk levels aren’t populating, it is likely because a product type has not been identified. You can resolve this in the Compliance Details section.

Additionally, if you’ve provided disclosures to Persado, you’ll be able to select from your Disclosure Library to indicate which fine print will accompany your creative and reduce risk. Keyword search for disclosures and click the check box to apply. If you need a refresher of the disclosure text, click the ‘eye’ icon to view it.

When you’re done, click ‘Update’ and confirm that you’d like to re-rerun the analysis. Your scores (and explanations) will recalculate live.

Oftentimes, the addition of disclosures will lower the compliance risk, as shown in the below example, making your copy that much more ready for final approvals.

How to Set Up a Disclosure Library

To build your Disclosure Library, please reach out to your Persado representative with the following information per disclosure:

  • The short name you’d like to label the disclosure as

  • The disclosure text.

We’ll process these behind the scenes and stage them in your instance of Persado Portal so you can apply them in the future. If you ever need to revise or remove a disclosure, reach out to your Persado representative and we will make these changes for you in the back end!

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