Persado is constantly working to improve its language outputs for our self-service capabilities in Studio. Our Data Science and Content experts have rolled out a new and improved Agentic Workflow that co-optimizes performance, compliance, and brand voice, delivering improved scores:
Higher Performance Scores: Mean performance across all test cases has improved and was higher in nearly 60% of cases.
Improved Brand Alignment: Outputs adhere more closely to custom style guidelines for each brand, with less than half as many errors.
Lower Compliance Risk: You should see minimal copy options with high or medium risk moving forward.
Across all the language acceptance criteria—including relevance, accuracy, natural language, grammatical correctness, channel relevance, language/dialect specificity, and lack of repetition—the new outputs exceeded or were on par with the previous approach.
The best part? You don’t need to take any action to enjoy these benefits. This workflow improvement is officially complete behind the scenes. Read below for even more detail.
FAQs
What is Agentic AI?
Agentic AI is software that pursues a goal across multiple steps—planning, generating, evaluating, and taking action—inside boundaries a human defines. What "agentic" means is autonomy under governance: the system decides the next move, but only within the guardrails it was given.
For comparison purposes:
Generative AI answers "make me something." It maps a prompt to an output and stops.
Agentic AI answers "get this done, within these rules." It steps toward an outcome, checks its own work, and executes. It’s a governed agent workflow, not a single task completion.
Learn more on the Persado blog here.
How does the Agentic workflow operate?
Persado’s agentic workflow generates multiple language candidates, and then:
Iteratively rewrites and optimizes them
Scores for performance
Enforces brand rules, character limits and required phrases
Processes for compliance until the copy is clean (if applicable), and finally…
Selects the best Variants.
Think of it this way: The AI model does the writing; the Agentic workflow is what turns a first draft into copy that meets every requirement.
How does Agentic AI enforce brand rules better than standard AI models?
Standard Generative AI attempts to meet all requirements in a single prompt response. Persado’s Agentic AI evaluates its own drafts against your custom style guide, character constraints, and exclusion lists, automatically rewriting non-compliant copy until every rule is met.
How long does Studio take to generate content?
Expect 3 minutes on average to produce optimized Variants—though this can be as fast as 1 minute for short-length Variants. This processing time includes the "deep research" that the agentic engine performs to satisfy all requirements.
Which languages are supported?
All languages already available in Studio are supported.