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The Persado MCP: Design Partner 101

Your one-stop shop for links to existing guides and the rundown of available capabilities.

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Written by Amy Blakemore

Welcome to the Persado MCP landing page! Consider this your one-stop shop for links to existing guides and the rundown of available capabilities.

Currently, Persado’s MCP server is in its MVP stage and we are excited to hear your feedback to help make the release as useful for you as possible. The MVP has helpful core Persado capabilities like scoring and generating Variants, and we’ll continue to release updates over the next few months until the broader release in December.

But first…why use the MCP?

  • Native LLM Integration & Speed-to-Market: The MCP plugs into existing workflow assistants you’re already to eventually provide similar Studio capabilities you are already familiar with, enabling teams to generate, score, deploy, and report on campaigns.

  • Predictive Performance & Lift: The MCP scores and ranks marketing copy prior to deployment using a model trained on over 1 million A/B tests and 120,000+ campaigns, driving proven engagement lift with a 96% win rate over generic LLM and human-written content.

  • Automated Regulatory Compliance for Financial Services in the US, UK, and France: The MCP integrates over 20 regulatory frameworks (e.g., FCRA, TILA, UDAAP) directly into the generation loop rather than post-production, achieving a 93% first-pass legal approval rate and mitigating risk before content ships.

Capabilities: What You Can Do Today

🖥️ Available Platforms and User Guides:

🌎 Available Languages: English, French, Greek

⚙️ Available Capabilities:

  • Score content: Predict how copy will perform before it ships, and get a view of brand fit and compliance risks (if applicable).

  • Improve content: Generate optimized rewrites, variations, and A/B alternatives, grounded in your brand and vertical requirements.

  • Results visualizations: View inline results, rendered in the chat—with the exception of MS Word.

🛠️ What’s Coming Soon

Platforms: ChatGPT

Languages: Contingent on your requests—let us know what you need!

Capabilities:

  • Add character limits and custom inputs

  • Conduct results processing and write-back

  • Provide insights and uplift measurements

  • Leverage managed flows/in-line team collaboration

  • Add, review, and edit disclosures

  • Create from scratch (i.e., get started without a control message)

  • Conduct a Market Scan of existing assets

  • Connect with Persado Portal and continue your workflow there.

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