You already know that Persado optimizes your marketing content. To support this, we provide operational services to help with your campaign execution.
After reading this article, you will:
Be familiar with the various Persado experts you may interact with in the course of a campaign
Know how to reach out to each Persado member.
Dedicated Persado Support
Customer Success (CS)
Once your partnership officially kicks off, your CS representative will become your go-to contact for anything regarding our commercial relationship. They’ll facilitate discussions around your campaign universe, your overall objections and goals, and which Persado solutions are a good fit.
Project Manager
The Project Manager is assigned at the start of onboarding as your day-to-day contact for all campaign requests from scoping through delivery. They provide expertise to ensure you understand how Persado works and can unlock the most value from our partnership! Behind the scenes, they’ll assist with administrative setup and scheduling and coordinating all internal resources to ensure on-time and on-budget campaign delivery.
Campaign Delivery Management (CDM)
After your onboarding, the CDM team will become your day-to-day contact for all campaign requests and provide expertise to ensure you unlock the most value from our partnership! Behind the scenes, they’ll assist with coordinating all internal resources to ensure on-time and on-budget campaign delivery.
Additional Support Services
Beyond your dedicated account team, you’ll also have access to a variety of Persado experts. Your CS representative may loop in additional team members from time to time, depending on your needs.
Solutions Consulting (SC)
SC is involved in the early stages of our relationship to ensure Persado fits your goals and processes through product and platform integration recommendations. SC may also be pulled in to:
Demonstrate new product capabilities and integrations
Help develop your roadmap to scale across new channels
Map how product features help you achieve your business goals.
Brand Content Strategy (BCS)
The BCS team houses our content and platform experts. If you’re leveraging managed services like Experiments and Predictive Content, BCS works to:
Use the Persado knowledgebase to curate and customize on-brand content
Provide additional campaign insights as needed.
Analytics
When needed, Analytics may be pulled in to:
Help interpret results and provide recommendations on test designs, especially for non-standard campaigns
Answer data/statistics-related questions regarding your campaigns.
Service Delivery Engineering (SDE)
Depending on your Persado agreement, you may work with a Persado SDE. The SDE team consists of technical experts proficient in coding, web design, automation, digital marketing, and analytics, using tools like HTML/CSS, JavaScript, Python, graphic design software, and various platforms. The SDE team:
Creates and optimizes campaign assets
Provides technical guidance
Performs automations
Stays up to date with the latest trends in web and digital marketing.