One of the first steps in executing an Experiment or Predictive Content with Persado is determining which channel you’d like to deploy your content in. This article defines each channel that we officially support, potential learnings in each channel, commonly observed key performance indicators (KPIs), and use cases from current customers.

Note that the learnings and insights you gain may vary depending on whether you launch an Experiment, which uses experimental design to maximize learnings, or Predictive Content, which prioritizes speed to market. According to your agreement, you may or may not be able to employ Experiments.

Our current officially supported channels include:

Have a channel in mind you don’t see listed here? Talk to your Customer Success (CS) representative to brainstorm how we might be able to help.