Email, our most frequently used channel, supports email subject line, email body, and combined email subject line and body testing. Email marketing allows you to reach your customers 24 hours a day, 365 days a year. Make sure your email campaigns cut through the noise with an engaging headline, compelling message, and clear call to action that spurs your audience.
We work on all kinds of emails, including but not limited to:
Promotional
Newsletters
Editorial
Lifecycle - browse and abandon, welcome, and reactivation
Triggers and Transactional - receipts, account activation, and shipping confirmation.
Learnings from Email Experiments and Predictive Content
By running an email channel Experiment or Predictive Content, you could learn:
Which emotions and descriptions in your email subject lines result in higher click rates
The impact of a particular formatting choice in your subject line or body, like an emoji
Which CTAs in your email body are most effective with your customers
Which images perform better than others in your email bodies
The most effective positioning choices in your email body or subject line, like if placing emotional language first impacts response rates.
Commonly Observed KPIs
We often observe KPIs for email Experiments such as:
Open rate
Click rate
Conversion rate
Revenue per email.
NOTE: Whenever possible, we strive to track unique metrics, regardless of channel.
Use Case Example
A luxury fashion retailer wanted to optimize the language of their browse abandonment email - one of their most valuable email programs. They used Persado to optimize the subject line, headline, text, CTA, and sub-header (before the product list), and ran an Experiment with just 8 Variants. The winning Variant drove 16.30% more opens, 38.17% more engagement, 29.51% more orders, and 18.5% more revenue.