For web page Experiments and Predictive Content, we support testing of web banners, images, copy, and page layout to bring the brick-and-mortar “storefront” experience online. Web pages are the workhorses of online content, and more effective language can improve important web metrics such as conversion rate and revenue per visitor. Persado integrates seamlessly with common testing platforms to deliver higher-performing web content.
Learning from Web Page Experiments and Predictive Content
By running a web page Experiment or Predictive Content, you could learn:
The top-performing emotions on your web page, like whether excitement-based emotions perform better than safety-based emotions
Which descriptions of your products and/or benefits drive the most action from customers
Which CTAs in your web page drive the most action from customers and which stylistic choices are most impactful (e.g., underlined, capitalized, accompanied by emojis)
The most effective positioning choices to organize your content.
Commonly Observed KPIs
We often observe KPIs for web Experiments and Predictive Content such as:
Click rate
Conversion rate
This could include anything along the conversion funnel, from application start to add to cart, as well as your final conversion
Sign-ups
Revenue per visitor.
Use Case Example
A Fortune 500 bank wanted to improve their landing page to increase applications from qualified small business customers for their business credit card. They also wanted to understand which benefits resonated with this particular audience the most, like points or the ease of getting started, among others. Their experimentation with Persado discovered that the welcome offer and the steps to getting started were most impactful on engagement. Our optimized landing page increased application starts by 26%.