Our Mobile channel supports both SMS and push/in-app notifications. That computer we all carry in our pockets offers a powerful way to stay connected and provide value on the go. Well-worded alerts, locational services, and timely reminders catalyze customer engagement with your product - which is one of the best ways to cultivate high satisfaction and loyalty.
Learnings from Mobile Experiments and Predictive Content
By running a mobile Experiment or Predictive Content, you could learn:
Which element of your message has the largest impact on engagement (e.g., emotions conveyed versus descriptive language used)
Which emotions are most effective in compelling customers to take a particular action (like updating their contact information or reactivating a subscription)
How positioning the different elements of your message impacts response rates
Which benefits descriptions engage customers most in mobile channels (e.g., unlimited data, no overages, free services, saving language).
Commonly Observed KPIs
We often observe KPIs for mobile Experiments and Predictive Content such as:
Clicks
Revenue
Conversions
Specific actions compelled by the message (such as: update contact information).
Use Case Example
A Fortune 500 arts and crafts retailer leveraged Persado to engage a high value segment - small business owners - through an SMS Experiment. They were experiencing stagnated loyalty program conversions and a decreasing frequency of purchases with this segment. Persado optimized their SMS language and found that the winning message evoked emotions of both exclusivity and regret. This message drove a 26% click lift, a 5% conversion lift, and $315K projected annual incremental revenue.