We work in paid search formats such as Google Ads for ads you’d like to show on search engine results pages. According to Statcounter, Google owns nearly 92% of the global search engine market. Paid search is a great way to drive traffic to your website, generate leads, and increase brand awareness.
Learnings from Paid Search Experiments and Predictive Content
By running a paid search Experiment or Predictive Content, you could learn:
The top-performing emotions in your ad groups
Which descriptions of your products and/or benefits drive the most action from your target audience
The most effective positioning choices to organize your content, like if leading with emotions conveyed or the description is more impactful.
Commonly Observed KPIs
We often observe KPIs for paid search Experiments and Predictive Content such as:
Click rate
Conversion rate
Revenue
Cost.
Use Case Example
A cloud storage company wanted to conduct a non-branded campaign to drive more users searching for file sharing software to their website. We experimented on their Responsive Search Ad (RSA) and optimized the headlines and descriptions. Based on our updates, we observed an uplift of 20% for CTRs and 20% for conversions.