Which campaigns are best to test with Persado?
The following campaigns are great candidates for us to optimize:
Typical ad-hoc campaigns
Trigger and lifecycle campaigns
Evergreen content - we can help you find the best message and leave the winner in the market for an extended period of time
Any time it makes sense for business needs!
For more help, see our Campaign Decisioning Tree infographic.
What is "Predictive Content"?
Predictive Content is a Persado messaging creation method that employs machine learning to produce up to 4 Predictive Variants. “Variants” are the variations on the control you provide us that are designed to deliver performance.
For more information, check out our Introduction to Predictive Content article.
What’s a "control creative"?
Persado requires a control creative to start the testing process. The control provides the creative direction for our AI platform, and acts as a baseline in measuring uplift.
In many cases, your control will be the existing creative that’s currently in the market (e.g., web page, banner image, email subject line/body).
Marketers can also choose to use a brand new creative as the control. If submitting a new creative that is not currently in market, best practice is that this control:
Remains applicable for the foreseeable future or until the campaign ends
Is in line with your brand voice and guidelines
Is not inspired by previous Persado content recommendations.
What does Persado typically change about my control creative?
With Predictive Content, and in the Exploration phase of Full Experiments, you’ll often see us make revisions to some or all of the following elements of your message:
Emotional: Words and phrases that have an emotional impact - explore how we define our emotions here!
E.g., “From us, to you” (exclusivity), “Surprise - early access” (excitement)
Descriptive: Different ways of describing an offer or product
E.g., “100,000 bonus points,” “Credit Card by Bank”
Functional/CTA: Language that directly impels or prompts a specific action, response, or process
E.g., “Next Step,” “Apply Now”
Formatting: Stylistic or structural elements
E.g., Bold or italicized, emojis, symbols, images, color
Positioning: The placements of all the different components
E.g., Place CTA at the top of the page or the bottom.
What educational resources does Persado offer to improve my understanding of our partnership and Portal?
Persado Academy is your educational go-to for all things Persado. Through our Academy resources, you can learn how to make the most of our partnership by reviewing courses, exercises, and documentation surrounding Persado’s process, methodology, and insights. Have a request for resources on a certain topic? Shoot an email to academy@persado.com.
To register for Persado Academy, visit academy.persado.com and simply enter your business email address and create a password. The Academy is totally free.
Who should I reach out to if I have a question about a campaign?
During your onboarding period, your assigned Onboarding Manager will help you execute your first campaigns. They can assist with any tactical question you may have. After about 60 days, they’ll hand things off to your CS representative to become your day-to-day resource.
Are there limitations to what I can test?
For the most accurate information, please check your latest agreement with Persado to confirm what you can test. Note that nearly all Persado customers have access to unlimited Predictive Content.
Is there a limit to how many of my team members can be added to Portal?
There are no limits! You can add as many team members as you like.