We have 2 key updates for self-service users this month: a UI improvement and a new Brand Management feature!
UI Update for Generating and Improving Content
We’ve updated the UI of our menu for self-service users to make it easier to navigate! When you select ‘New Content’ and ‘Create Content Yourself,’ you’ll now:
Pick the channel you’d like to work in first (guided by helpful new visuals)
Select whether you’d like to generate content from scratch (‘Generate from scratch’) or improve upon existing copy (‘Start with existing copy’).
Any other following steps in the workflow will continue to remain the same.
New Feature: Brand Management Exclusion Lists
Word exclusion lists have traditionally been managed by the Persado team on the backend. However, Portal admin users will now have the ability to customize their brand's Exclusion List by adding or removing specific words, phrases, symbols, and emojis.
To add to the Exclusion List:
Navigate to the ‘Brand Management’ tab on the top of your Portal screen, and then select ‘Exclusion List.’
Click ‘+ New Item’ when you want to add a new excluded item (e.g., “guaranteed,” “🙌”). Note that whatever is added here will be excluded verbatim from all future content.
Click ‘Enter’ to save the item to the list. You’ll be able to see who added each exclusion and when for reference.
If you’d like to update your Exclusion List, you can delete an item at any time by clicking the checkbox next to it and selecting ‘Delete item.’ (Selecting ‘Revert item’ will deselect the item.)
FAQs
Will the exclusion list recognize related word forms?
No. Exclusions are ingested by our AI verbatim. Please enter the exact word, emoji, symbol, or phrase that you would not like to see in your content generated.
Is there anything I shouldn’t enter into the Exclusion List?
It’s important to remember that content is excluded verbatim on how it is entered. If you have a word that you would only exclude in certain scenarios, or a word that could mean different things in different contexts (e.g., “free” which can be used in multiple contexts such as “buy one get one free” or “school’s out, you’re free!”), we don’t recommend including these in the Exclusion List.
What if I want something to appear less, but not be entirely excluded?
Anything you enter in the exclusions list will not appear in any future content generation. Therefore, we recommend only using this functionality when your brand guidelines specify that something should not appear under any circumstances. You can use the “less like this” feature to prompt something to appear less when you see it (learn more about the Content Feedback feature here).
What if I’ve already provided exclusions before this feature rollout?
If you already have exclusions saved, you can now review/edit these in the Brand Management tab. Please note that this feature is currently for Essential Motivation users only.