A new brand management feature is here: the ability to set character limitations in Portal for specific channels and touchpoints! This capability allows you to capture channel-specific character limits and stay compliant with your brand guidelines. You might find this especially handy for character-limited channels like SMS and Facebook, or places where the number of characters is restricted by design (e.g., CTAs).
Portal admin users can easily set up character limitations by following these steps.
Configuring Character Limitations
Enable Character Limitations: Navigate to the ‘Brand Management’ settings. Toggle length validation ON for any channels that you’d like to set character limits for.
Next, select the max character validations for specific channels and touchpoints by either sliding the toggle or entering the exact character limit in the text box. You’ll be able to see who set each limit and when for future reference. These can be updated any time.
View Character Limits: Now, all users can see the character count and maximum allowed characters for each Variant or touchpoint on both the ‘Content Generated’ and ‘Variants’ pages. Note that any changes to character limit settings by another user will automatically update the character counts and warnings on the Variants page.
A warning message will appear if a Variant exceeds the character limit, displaying the character count in red. If all touchpoints in the Variant exceed the character limit, the Variant will not appear at all, per your guidelines.
Edit Variants: Real-time character counts and limits are displayed as you type to paraphrase a value. Exceeding the limit turns the count red and the warning (re)appears; staying within the limit keeps it gray.
If you’re selecting AI Alternatives from the dropdown list (using the pencil icon), character counts will also be displayed. Our AI-Generated Alternatives will only show alternatives that comply with character limits, automatically filtering out any non-compliant options.
Best Practices for Setting Character Limitations
To make the most out of this feature, keep the following in mind:
If you haven't encountered issues with character length, there’s no requirement to modify the character length settings. If you have specific character limits for certain channels, adjust the settings accordingly for those specific channels only.
Whenever possible, set the character limit at your maximum allowed character count. Setting overly restrictive character limits by definition restricts the content you receive, and can lead to trade offs between the character count alignment and the overall quality and effectiveness of your content.
If your brand typically adheres to a strict character limit and adjusting your settings leads to outputs consistently exceeding this limit, or results in fewer than five Variants per generation, please contact a Persado administrator. This situation may require a backend adjustment to ensure the model consistently aligns with your brand’s established character count.
How does setting character limits for multi-touchpoint channels work?
If you choose to set character count limits for multi-touchpoint channels, you'll need to set the limit for each touchpoint individually. Depending on the limits you set, the outcomes are as follows:
If all touchpoints in a Variant meet the character limits, the Variant will appear.
If only one touchpoint in a Variant meets the limit while others don't, you'll see a warning for that Variant, with the exceeded limits highlighted in red.
If none of the touchpoints in a Variant meet the character limits, the Variant will not appear at all.
Let us know if you have any other questions as you use this feature!