Once you’ve launched a Dynamic campaign, you’ll want to see the impact of the campaign and performance summaries per campaign metric. This guide takes you through how to review the results of the content deployed and get the most from these learnings.

To filter your content to see only those with results ready to view, you can click the ‘Reports Available’ option on the left-hand toolbar (or through the Filter icon in the ‘Stage’ column). Click on a campaign to see its specific results. You can also access reports via email and in-app notifications if you have them enabled, once results are published.

Once in a campaign report, you can see the impact of the campaign, how the Persado messages are performing compared to the control, as well as detailed performance for specific metrics.

Dashboards populate once 3 results uploads have been populated for the Dynamic Campaign.

The first thing you’ll see is the Performance Summary. Here, you can see incremental conversions and incremental click comparisons between Persado-made content’s performance and the control group’s.

Scrolling down, you’ll be able to view the projected value for the campaign over your selected span on time (90 days, 6 months, or 1 year), along with insights gained from your campaign.

Last but not least, like traditional Persado reports, you’ll see insights as to which types of language tags were served the most to your audience, so you can understand what resonates.

You’ll see a few different metrics tabs next to Dashboard, the exact number and type depending on your campaign (e.g., Clicks, Conversions, Quality Starts, etc.). You can toggle between these tabs to view the different KPIs. Once a campaign has had at least 2 rounds of results uploaded, you’ll be able to filter results by time period or set a custom date range.

The main chart you’ll see can provide a summary of all-time performance. This can be especially helpful for review with internal stakeholders.

In the same chart, you’ll be able to view performance over specific periods of time and toggle between KPIs.

You’ll also be able to view how the Persado group of Dynamic Variants is performing against the control based on your selected metrics.

Dynamic campaigns are designed to measure performance as Control vs. all of the Persado Content Dynamically Serving. We refer to this as the Control Group and Persado Group. Unlike in traditional marketing campaigns or A/B tests, we’re not looking for a single best winner; we’re dynamically optimizing the content over time based on real-time engagement from your audience. Using our automated algorithms, Brand Content Strategy and Data Science experts monitor content from both groups (Control and Persado) and recommend removing or refreshing the content as needed, so we find it more impactful to share group-level reporting.

We’re working on adding the following to this reporting—stay tuned!

So, what are some other ways you can leverage these insights to your advantage, both now and in the future?

If you have any questions about your results or how to read them, feel free to reach out to your Persado team member for help at any point.