This article will walk you through how to generate content on your own in Persado Portal, in real-time.
Log in to Persado Portal using your business email at portal.persado.com.
In the top right-hand corner of Portal, click on the button titled ‘New Content.’
Based on your agreement with Persado, you’ll see a few different ways you can generate content. For self-service, select ‘Create Content Yourself’ and click ‘Next.’
Note: If you are only using self-service, Portal will automatically bypass this window and show you the menu in Step 4.
Next, pick the channel you’d like to generate content for. This menu has been updated to include easy-to-navigate icons.
Once you’ve selected your channel, you’ll choose how you’d like to create content.
If you want to generate new content without using a control, select ‘Generate from scratch.’
If you have an existing control message you’d like to improve, select ‘Start with existing copy.’
If you’re generating content from scratch, you’ll need to provide hints and/or keyphrases that reflect your campaign offer, product information, and any other information relevant to your campaign. This information will guide the AI to give you content specific to your needs. Make sure to add at least 3 hints and/or keyphrases (total) to ensure our model gets enough information about your campaign! When you’re done, click ‘Generate.’
Hints are the blue, curated keyphrases in the content generation form, designed to give you a starting point. Keyphrases are any phrases you enter yourself in the form.
If you’re improving content, you’ll provide a control message (the message you would send as usual) as well as hints and/or keyphrases that provide additional context. The more specificity you provide, the better our AI will be able to understand your desired message.
If you'd like your control message to include a variable, format the variable however you normally would (e.g., %%firstname%%), and you should get some results that maintain the variable.
Want to master using keyphrases? Check out this article on best practices to learn our tips and tricks for getting the most of our AI.
Voila! The next page will show you your AI-generated content. Learn how to adjust the content that you see using our tools in Portal here.