You asked, we delivered: you can now generate (and improve) longform content for email bodies! With this feature, you can create a full email using Persado-generated content and review Performance Predictive scores for how your message will perform as a whole.
Simply make sure that the ‘Short Paragraph’ element is in your content request to receive copy for the body of your email.
How to Get Longform Email Body Content
Generate from Scratch
To generate short paragraphs from scratch, follow these steps.
Select “Full Email” as your desired channel for self-service content and then select ‘Generate from scratch.’
Enter as much information as possible as usual to get your request started. Good keyphrases capture a campaign’s main theme, product, and/or offer. When you’re ready, click ‘Generate.’
If you’d like Persado to generate a full email (i.e., subject line, preheader, headline, subheadline, short paragraph, and CTA), make sure to leave all of the pre-selected elements as is.
If you only want a short paragraph, feel free to ‘X’ out of any elements you don’t need.
Voila! Each Variant will now include a short paragraph that you can insert into the email body of your message. Continue with your review as usual.
Check out these linked articles if you need a recap of how to understand Performance Prediction or Brand Alignment scores.
You can adjust short paragraphs the same way you’d adjust any other parts of the Variant:
Click into the paragraph to edit it directly.
Click and highlight any part of the paragraph to provide content feedback on what you’d like to see more or less of, or to get AI Alternatives for your consideration.
When you’re done, ‘Save’ the content you’d like to deploy into market.
Improve Upon Existing Longform Content
Improving upon existing content is very similar to generating from scratch.
Select “Full Email” as your desired channel for self-service content and then select ‘Start with existing copy.’
Enter any existing copy you’d like Persado to improve for you. Make sure to enter a ‘Short Paragraph’ field to get improved content. Click ‘Generate’ when you’re ready.
Note: If you don’t enter existing copy here, you won’t receive anything back. If you don’t have existing copy, use the ‘Generate from scratch’ option instead!
Your control content will receive both a Performance Prediction score and Brand Alignment score for your reference. This way, you can compare it to Persado’s optimized copy when you’re choosing what to deploy in market as usual.
Control Full Email and Scores
A Persado-generated Full Email and Scores
You can adjust short paragraphs the same way you’d adjust any other parts of the Variant:
Click into the paragraph to edit it directly.
Click and highlight any part of the paragraph to provide content feedback on what you’d like to see more or less or, or to get AI Alternatives for your consideration.
When you’re done, ‘Save’ the content you’d like to deploy into market.
Best Practices for Longform Content
To make the most out of this new channel setting, keep the following best practices in mind:
The more details you provide about your offer, the better! You can learn more about keyphrase best practices here. This is especially important for short paragraphs; if you don’t give our AI any information, it won’t know what to write.
Even when generating from scratch, if you have any existing copy, please feel free to provide it in your content request—it gives our AI even more information to work with.