Persado Portal

Just getting started? Let's recap how we'll work together and who does what.

Welcome to Persado

Learn about the main sections of Portal and what you'll find in each.

Navigating Persado Portal

Learn how Persado can support SSO for easier Portal access.

Single Sign-on with Persado

Get to know the Persado team and how each role supports your campaigns.

Meet the Persado Team

This catalog will give you insight into how Persado tags and categorizes language to build a custom language model for your brand.

Ontologies Reference Guide

Learn about the various data sources we use to inform our creation of Variants.

The Data Behind Persado Variants

Review how to give actionable feedback on your Variants.

Best Practices for Variant Feedback

Understand common KPIs and their definitions.

Common Reporting KPIs

Read this comprehensive guide to learn more about each of the 15 emotions in Persado's Wheel of Emotions.

Wheel of Emotions

Read more about Persado's finding that there is no correlation between email subject line length and performance.

Subject Line Length Doesn't Matter

Learn about how Persado supports dark mode (and instances where we can't), including best practices we use.

How Persado Supports Dark Mode

Persado’s Variants shouldn’t impact your SEO. Learn more here about our best practices.

Persado Web Testing and Impact to SEO

Learn more about Persado’s impact on spam rates and get links to helpful resources.

Everything You Need to Know about Persado & Spam

Learn more about how open rates have become unreliable—and what metrics you can use instead.

Opens Rates are no Longer a Reliable Metric

Impressions represent the largest, fairest opportunity pool, making them the ideal denominator for most marketing metrics.

Impressions as the Denominator: Accurately Calculating Impact

A breakdown of current feature available and anticipated impact (it's minimal)!

Gmail Gemini Updates & Persado’s Perspective

Learn how to adapt to AI-generated summaries and mailbox categories.

Apple iOS 18.2 & Implications for Email Marketing Strategy

Discover which metrics are best to evaluate the
data and performance of a Persado Experiment.

Guide to Marketing Metrics

Amy Blakemore

Persado 1st Level Support

New to Persado? Drop by here for foundational information.

Welcome to Persado!

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Create your workspace and invite the people you work with.

Set up your account

Build your first workflow and watch it run end to end.

Ship something

Connect the tools your team already uses to bring data in.

Connect your stack

A quick lap of the product so you know where everything lives.

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